Post by lizaseo11 on Nov 9, 2024 6:43:54 GMT
In addition to analytics tools, there are many more useful services for tracking online demand trends. Many do not know that you can see not only trends in search engine queries, but also find your competitors. And this is a very useful function for business development and website promotion. For example, the convenient Google Trends tool, which we will talk about today.
How Google Trends Works
The most important advantages of Google Trends are its simplicity, free of charge, and the ability to customize the collection of statistics data for specific regions. Perhaps this is a marketer's dream! You will be able to see not only the data of the most recent past periods, but also track the dynamics of changes in the number of each search query, then compare with competitors or analogues and identify trends. The Google Trends service collects statistics everywhere where the Google search engine itself is used, including YouTube, keyword search, products, images, and news.
Anonymous data in the search engine is grouped by specific topics and combined. After that, the information is analyzed and converted into graphs with a 100-point scale. They are convenient for determining the highest interest in a certain issue among consumers. Other indicators are ranked on a scale from "99" to "0" points. If there is insufficient information, the request is given the value "0". Rare and unpopular search words are ignored, and identical requests from the same source are not counted.
What can you learn from Google Trends?
Google Trends shows the relative popularity of a specific search query compared to others. The data is collected and provided for a specific period. You can choose:
any period of time from the service's inception in 2004 to the present,
for the last 7 days, except for the last 36 hours (this data will still be processed).
What are the benefits of Google Trends for business and website promotion?
Considering the free terms of use of Google Trends, you will be able to, without additional financial costs:
analyze and forecast market demand for your products/services,
compare changes in requests over different time periods and across different regions over long periods,
find out the interests of your target audience and their activity at different times,
compare activity and demand for your products in new regions you plan to enter,
see the volume of demand in various product segments related to your or competing companies,
identify seasonal peaks and troughs to plan production volumes,
assess the recognition of your brand, business or company,
identify and track demand for competitors' products.
How to Use Google Trends
Highlight the regions that are your priority. This tool will help you expand your business to new regions with the highest probability of success shopify website design and minimal costs. You will be able to optimize your advertising budget by region, city, and country so as not to overstate your expenses. To do this, you need to use the function to determine the comparative popularity by subregion. The "popularity by subregion" section is on the "Analysis" service page. Consider the relative analytics indicators that are related to the popularity of queries. That is, the absolute number of queries will not be displayed here, but only in comparison with user activity in relation to other search words. For example, the query "iPhone" may be more popular in
Odessa than in Dnepr. Why is that? Let us note right away that this indicator does not mean that there is less interest in this smartphone in Dnepr. It's just that compared to other products on the Internet, the query "iPhone" is more common among Odessans than in the city of Dnepr. We see only the relative popularity/frequency of the query, not its absolute value. In order to compare different regions, we need to act differently:
2 identical queries are entered,
the "filters" function is selected,
Each request specifies the region and time period for analysis.
Determine seasonal demand for goods/services and find your competitors. Perhaps you already know your company's competitors. But how popular are they really? Google Trends will help you with this again, and here's how:
select your query, for example, "Redme smartphone",
go to the "Analysis" page,
"more on the topic" block.
You will see competitors ranked by popularity and be able to find out which brands customers prefer.
In the resulting list, you can sort by additional parameters:
Leaders – in this case, you will see the most popular queries for the specified period of time,
Trending – will show the most popular queries for the past period of time. Among them may be products that have quickly taken off in a short time. Google Trends marks such as “super popular”. It makes sense to pay attention to these brands in order to analyze the marketing strategy, product features and reasons for such growth in popularity.
Regarding seasonality, Google Trends will help you in the same section "Analysis". There, you just need to enter your query and the graph will show the peak and decline in demand. For example, if you want to see the beginning of the search for queries "Santa Claus" or "Christmas toys" in order to have time to bring these goods to the market of your city.
Important nuances and secrets of precise work of Google Trends
Use special commands and operators that the service works with. By default, the request is analyzed in a random order, without specifying additional words. You will be given all the options for the request "women's dresses", which include "evening women's dresses", "plus size women's dresses", etc. That is, you will get all possible options that contain these words in a random order. In this case, the service will not take into account spelling errors, different spelling options, synonyms and word declensions. To refine the search, we recommend using the following operators:
quotation marks () – will allow you to get results that include phrases with the exact word order, and those that have additional words before or after the search query. That is, there may be clarifications for certain categories or types of products.
plus (+) – used instead of “or”. This allows you to see the results of the analysis for several words at once, including spelling errors. For example, “Apple + аппл + аппл” will allow you to see general statistics for all types of brand spelling.
minus (-) – allows you to exclude certain words from the query analysis. For example, if you need to exclude the word “evening” from the query “women's dresses”, you should specify “women's dresses – evening”. This will remove unnecessary information.
Selecting a product category. This help is needed if a word (or words) have several different meanings. For example, "car" can be a toy, or it can be real. To clarify the scope of application of certain products, you need to have relevant statistics to rely on accurate data. For this purpose, on the "Analysis" page, you should select a clarifying sphere.
Do not combine a search query and its topic that relates to it. Without using operators, the Google Trends service only provides a selection of information on queries with specified words. The topic allows you to get more accurate statistics for marketing analysis.
As you can see, the basis for website promotion can be useful tools that will help to obtain accurate information about the popularity of competitors, market capacity, and consumer activity. This will help not only to develop a strategy for launching new products on the market, but also to plan production volumes, purchases, and orders.
Google Trends is a convenient, informative service, and for now, free. We definitely recommend using it!
How Google Trends Works
The most important advantages of Google Trends are its simplicity, free of charge, and the ability to customize the collection of statistics data for specific regions. Perhaps this is a marketer's dream! You will be able to see not only the data of the most recent past periods, but also track the dynamics of changes in the number of each search query, then compare with competitors or analogues and identify trends. The Google Trends service collects statistics everywhere where the Google search engine itself is used, including YouTube, keyword search, products, images, and news.
Anonymous data in the search engine is grouped by specific topics and combined. After that, the information is analyzed and converted into graphs with a 100-point scale. They are convenient for determining the highest interest in a certain issue among consumers. Other indicators are ranked on a scale from "99" to "0" points. If there is insufficient information, the request is given the value "0". Rare and unpopular search words are ignored, and identical requests from the same source are not counted.
What can you learn from Google Trends?
Google Trends shows the relative popularity of a specific search query compared to others. The data is collected and provided for a specific period. You can choose:
any period of time from the service's inception in 2004 to the present,
for the last 7 days, except for the last 36 hours (this data will still be processed).
What are the benefits of Google Trends for business and website promotion?
Considering the free terms of use of Google Trends, you will be able to, without additional financial costs:
analyze and forecast market demand for your products/services,
compare changes in requests over different time periods and across different regions over long periods,
find out the interests of your target audience and their activity at different times,
compare activity and demand for your products in new regions you plan to enter,
see the volume of demand in various product segments related to your or competing companies,
identify seasonal peaks and troughs to plan production volumes,
assess the recognition of your brand, business or company,
identify and track demand for competitors' products.
How to Use Google Trends
Highlight the regions that are your priority. This tool will help you expand your business to new regions with the highest probability of success shopify website design and minimal costs. You will be able to optimize your advertising budget by region, city, and country so as not to overstate your expenses. To do this, you need to use the function to determine the comparative popularity by subregion. The "popularity by subregion" section is on the "Analysis" service page. Consider the relative analytics indicators that are related to the popularity of queries. That is, the absolute number of queries will not be displayed here, but only in comparison with user activity in relation to other search words. For example, the query "iPhone" may be more popular in
Odessa than in Dnepr. Why is that? Let us note right away that this indicator does not mean that there is less interest in this smartphone in Dnepr. It's just that compared to other products on the Internet, the query "iPhone" is more common among Odessans than in the city of Dnepr. We see only the relative popularity/frequency of the query, not its absolute value. In order to compare different regions, we need to act differently:
2 identical queries are entered,
the "filters" function is selected,
Each request specifies the region and time period for analysis.
Determine seasonal demand for goods/services and find your competitors. Perhaps you already know your company's competitors. But how popular are they really? Google Trends will help you with this again, and here's how:
select your query, for example, "Redme smartphone",
go to the "Analysis" page,
"more on the topic" block.
You will see competitors ranked by popularity and be able to find out which brands customers prefer.
In the resulting list, you can sort by additional parameters:
Leaders – in this case, you will see the most popular queries for the specified period of time,
Trending – will show the most popular queries for the past period of time. Among them may be products that have quickly taken off in a short time. Google Trends marks such as “super popular”. It makes sense to pay attention to these brands in order to analyze the marketing strategy, product features and reasons for such growth in popularity.
Regarding seasonality, Google Trends will help you in the same section "Analysis". There, you just need to enter your query and the graph will show the peak and decline in demand. For example, if you want to see the beginning of the search for queries "Santa Claus" or "Christmas toys" in order to have time to bring these goods to the market of your city.
Important nuances and secrets of precise work of Google Trends
Use special commands and operators that the service works with. By default, the request is analyzed in a random order, without specifying additional words. You will be given all the options for the request "women's dresses", which include "evening women's dresses", "plus size women's dresses", etc. That is, you will get all possible options that contain these words in a random order. In this case, the service will not take into account spelling errors, different spelling options, synonyms and word declensions. To refine the search, we recommend using the following operators:
quotation marks () – will allow you to get results that include phrases with the exact word order, and those that have additional words before or after the search query. That is, there may be clarifications for certain categories or types of products.
plus (+) – used instead of “or”. This allows you to see the results of the analysis for several words at once, including spelling errors. For example, “Apple + аппл + аппл” will allow you to see general statistics for all types of brand spelling.
minus (-) – allows you to exclude certain words from the query analysis. For example, if you need to exclude the word “evening” from the query “women's dresses”, you should specify “women's dresses – evening”. This will remove unnecessary information.
Selecting a product category. This help is needed if a word (or words) have several different meanings. For example, "car" can be a toy, or it can be real. To clarify the scope of application of certain products, you need to have relevant statistics to rely on accurate data. For this purpose, on the "Analysis" page, you should select a clarifying sphere.
Do not combine a search query and its topic that relates to it. Without using operators, the Google Trends service only provides a selection of information on queries with specified words. The topic allows you to get more accurate statistics for marketing analysis.
As you can see, the basis for website promotion can be useful tools that will help to obtain accurate information about the popularity of competitors, market capacity, and consumer activity. This will help not only to develop a strategy for launching new products on the market, but also to plan production volumes, purchases, and orders.
Google Trends is a convenient, informative service, and for now, free. We definitely recommend using it!