Post by account_disabled on Oct 23, 2023 7:23:22 GMT
“2022 will bring a convergence between empathy and storytelling, and true creativity in how brands execute on them. It’s having an intentional point of view to prove your company understands what matters most to buyers (hint...it’s not your product). Using creativity and courage to show up differently, be memorable, and inspire people to act will be at the heart of B2B next year.” — Carla Johnson.
Capitalizing on the Top B2B Marketing Phone Number List Trends for 2022Here’s how top experts and influencers in B2B marketing recommend their peers adjust strategies to capitalize on these trends in the months ahead.Support the Growing Entrepreneurial SpiritThe pandemic woke a lot of people up from their mundane 9 to 5 jobs, and my prediction is that a record number of employees will quit by 2022. Any B2B marketing trend that focuses on targeting this group of solopreneurs will win big.“There's so much new tech available that B2B marketers are getting FOMO: from social audio to NFTs to virtual reality, should we try them all? No. Allocate a fixed portion of your time and resources to evaluate new tech. The winners in 2022, though, will be those who stick to the basics: deeply understand your audience and give them things they didn't know they needed (but do need).” — Dennis Shiao
To help these new entrepreneurs, I suggest they build an email list from every single email address currently in their inbox so that they can hit the ground running. They can do that in just a few clicks with Email List Builder by cloudHQ." — Naomi AssarafThe pandemic woke a lot of people up. My prediction is that a record number of employees will quit by 2022. -Naomi AssarafMarketing Content and Content Marketing Become One“Prepare for the great merger of marketing content, content marketing, and content operations. Content is becoming a business strategy. Full stop. Copywriting, storytelling, measurement, AND structured content operations are becoming a single, functional strategy in B2B businesses. Content marketers will need to upskill into strategy, technology, and content structure. Content strategists will need to upskill into creative storytelling and thought leadership. And everybody will need to upskill into measurement design." — Robert Rose"Prepare for the great merger of marketing content, content marketing, and content operations." -Robert Rose
Fend Off FOMO and Find Focus With New Tech“One of the bigger B2B marketing trends of 2022 will be machine learning augmentation of data, especially in CRM, marketing automation, and web analytics. As privacy restrictions get ever tighter, we will need to rely more and more on first-party data and inferred data to generate leads and close deals. The power of machine learning and AI will allow marketers to continue being effective even with less data to work with, for those businesses who take advantage of the technology and have a robust, clean data foundation to build on. For those who do not, they will find themselves at a nearly insurmountable disadvantage; customers will provide less data and competitors will be more nimble with the data they've already stockpiled.” — Christopher Penn
Capitalizing on the Top B2B Marketing Phone Number List Trends for 2022Here’s how top experts and influencers in B2B marketing recommend their peers adjust strategies to capitalize on these trends in the months ahead.Support the Growing Entrepreneurial SpiritThe pandemic woke a lot of people up from their mundane 9 to 5 jobs, and my prediction is that a record number of employees will quit by 2022. Any B2B marketing trend that focuses on targeting this group of solopreneurs will win big.“There's so much new tech available that B2B marketers are getting FOMO: from social audio to NFTs to virtual reality, should we try them all? No. Allocate a fixed portion of your time and resources to evaluate new tech. The winners in 2022, though, will be those who stick to the basics: deeply understand your audience and give them things they didn't know they needed (but do need).” — Dennis Shiao
To help these new entrepreneurs, I suggest they build an email list from every single email address currently in their inbox so that they can hit the ground running. They can do that in just a few clicks with Email List Builder by cloudHQ." — Naomi AssarafThe pandemic woke a lot of people up. My prediction is that a record number of employees will quit by 2022. -Naomi AssarafMarketing Content and Content Marketing Become One“Prepare for the great merger of marketing content, content marketing, and content operations. Content is becoming a business strategy. Full stop. Copywriting, storytelling, measurement, AND structured content operations are becoming a single, functional strategy in B2B businesses. Content marketers will need to upskill into strategy, technology, and content structure. Content strategists will need to upskill into creative storytelling and thought leadership. And everybody will need to upskill into measurement design." — Robert Rose"Prepare for the great merger of marketing content, content marketing, and content operations." -Robert Rose
Fend Off FOMO and Find Focus With New Tech“One of the bigger B2B marketing trends of 2022 will be machine learning augmentation of data, especially in CRM, marketing automation, and web analytics. As privacy restrictions get ever tighter, we will need to rely more and more on first-party data and inferred data to generate leads and close deals. The power of machine learning and AI will allow marketers to continue being effective even with less data to work with, for those businesses who take advantage of the technology and have a robust, clean data foundation to build on. For those who do not, they will find themselves at a nearly insurmountable disadvantage; customers will provide less data and competitors will be more nimble with the data they've already stockpiled.” — Christopher Penn