Post by account_disabled on Mar 5, 2024 9:26:35 GMT
If you find that your bounce rate is quite high and you notice that people are spending less than a few seconds on your target pages, they are likely returning a 404 error or not loading properly. Take a look at Reach issues in Google Search Console. If you encounter 404 errors, try to resolve them: although Google, in 2011, stated that they do not negatively affect the site's performance in the SERPs, it is essential to manage them, as they increase the bounce rate and cause a waste of resources intended for scanning. As? If a resource has remained on the site for a long time, has received traffic, positioning, perhaps backlinks, the ideal is that it is redirected (with a 301 redirect) to another resource similar in content, in this world you will not go disperse the acquired authority. Alternatively, you could provide an HTTP 410 Gone status code, in an attempt to speed up removal of the resource from search results.
There are also situations in which the content could be kept on Venezuela Phone Number the site, because it is rich in useful information for the user (e.g. seasonal products, content that is repeated over time, etc.). For further information you can read my article on managing expired content . Furthermore, it is always advisable to implement a customized 404 page, to be used instead of the standard one, which encourages users to continue browsing the site and helps them find the information they were looking for. The customized 404 page must be graphically and stylistically consistent with the rest of the site, it must contain a clear and captivating message, as well as one or more useful links that allow continued navigation or a contact form that encourages conversion. An example: img-semblog 6. Pages with high loading times. and the introduction of Core Web Vitals, Google has renewed its focus on the importance of site speed. Not only is it one of the main ranking factors, but it also heavily affects User Experience.
A slow-loading page can be one of the primary causes of high bounce rates as users, tired of waiting, may get fed up and decide to switch to a competitor's site. How to measure speed? There are numerous tools, first of all Page Speed Insight, the free tool made available by Google, secondly gtmetrix.com. Both tools specify improvements that should be implemented. Thanks to the new version of Test My Site by Google, it is also possible to test what impact the speed of the site could have on sales. In any case, the main factors that influence loading speed can be summarized in 5 points: server performance (bandwidth, load capacity, amount of traffic that can be managed), geographical location of the server, size of the files that make up the page web (e.g. images, videos, scripts), size of the HTML code representing the skeleton of the product sheet) and CMS platform 7. The page is not optimized for mobile devices.
There are also situations in which the content could be kept on Venezuela Phone Number the site, because it is rich in useful information for the user (e.g. seasonal products, content that is repeated over time, etc.). For further information you can read my article on managing expired content . Furthermore, it is always advisable to implement a customized 404 page, to be used instead of the standard one, which encourages users to continue browsing the site and helps them find the information they were looking for. The customized 404 page must be graphically and stylistically consistent with the rest of the site, it must contain a clear and captivating message, as well as one or more useful links that allow continued navigation or a contact form that encourages conversion. An example: img-semblog 6. Pages with high loading times. and the introduction of Core Web Vitals, Google has renewed its focus on the importance of site speed. Not only is it one of the main ranking factors, but it also heavily affects User Experience.
A slow-loading page can be one of the primary causes of high bounce rates as users, tired of waiting, may get fed up and decide to switch to a competitor's site. How to measure speed? There are numerous tools, first of all Page Speed Insight, the free tool made available by Google, secondly gtmetrix.com. Both tools specify improvements that should be implemented. Thanks to the new version of Test My Site by Google, it is also possible to test what impact the speed of the site could have on sales. In any case, the main factors that influence loading speed can be summarized in 5 points: server performance (bandwidth, load capacity, amount of traffic that can be managed), geographical location of the server, size of the files that make up the page web (e.g. images, videos, scripts), size of the HTML code representing the skeleton of the product sheet) and CMS platform 7. The page is not optimized for mobile devices.