Post by account_disabled on Feb 18, 2024 9:15:00 GMT
Protomold needs to take a look at their ad stats to see how many visitors are clicking on these links, and if they are getting a better/worse conversion rate from those visitors. I’m willing to bet a crisp $100 bill that the ad extensions are leaking conversions instead of adding value. Why make things harder on yourself? The designer who made this page may think that they were doing something cool with a dark grey patterned background, but most likely they are just destroying their conversion rate. Protomold needs to test a white or light grey background against this page to see .
The small white text above a dark background that has white lines running Buy TG Database across it is just plain difficult to read. Headline is pretty straightforward This headline says exactly what Protomold delivers and that’s why I like it. There’s no need to get fancy with this headline, but I would punch up the font size a bit. Especially when compared to the testimonial that is further down the page. The call to actions are confusing “Upload a part” is a strange call to action. I know what they are trying to say, but it doesn’t come across very clear. Maybe something like this: Order your prototype Also, at the bottom of the page there is a different call to action: “Get a cube”.
I’m not even sure what that means so it should either be made more clear, or it should be removed. The other elements at the bottom of the page (what looks like a video and the “take a tour” image) are just pointless. There is no explanation with them and they don’t flow with the rest of the page. 10. RBC Ad: rbc-ad Landing Page: rbc-lp Click for full-size image Good use of headlines Both the PPC ad and the landing page make great use of headlines. They are to the point and tell the visitor exactly what they’re being offered. The landing page continually hammers home the idea of saving money (something every business owner wants) and makes a big deal about the account being just $6.
The small white text above a dark background that has white lines running Buy TG Database across it is just plain difficult to read. Headline is pretty straightforward This headline says exactly what Protomold delivers and that’s why I like it. There’s no need to get fancy with this headline, but I would punch up the font size a bit. Especially when compared to the testimonial that is further down the page. The call to actions are confusing “Upload a part” is a strange call to action. I know what they are trying to say, but it doesn’t come across very clear. Maybe something like this: Order your prototype Also, at the bottom of the page there is a different call to action: “Get a cube”.
I’m not even sure what that means so it should either be made more clear, or it should be removed. The other elements at the bottom of the page (what looks like a video and the “take a tour” image) are just pointless. There is no explanation with them and they don’t flow with the rest of the page. 10. RBC Ad: rbc-ad Landing Page: rbc-lp Click for full-size image Good use of headlines Both the PPC ad and the landing page make great use of headlines. They are to the point and tell the visitor exactly what they’re being offered. The landing page continually hammers home the idea of saving money (something every business owner wants) and makes a big deal about the account being just $6.