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Post by Munnaf911 on Oct 22, 2023 6:46:39 GMT
Isn't the Little Red Hood story a fun way to teach children that they shouldn't trust strangers? That should be precisely the goal of storytelling: for our audience to remember the "moral" of our story. Steve Jobs and Storytelling Everyone will remember Steve Jobs' famous speech at Stanford University , but what few of you will have noticed is the use he makes of the story technique to achieve an impact on the public. To do this, he tells 3 stories that really happened to him, each one with a shocking final moral and all of them fulfill their objective: to inspire a new generation of graduates. In essence, this speech can teach us moible number data that the key to telling effective stories is to know our audience: if we know what they are like, we will know how to reach them. Storytelling applied to advertising One of the main problems with advertising is the defensive. Attitude that the user usually takes before it. When the commercials start on TV we change the channel, we block the pop-up windows in our browser every time they appear, we avoid people who offer us brochures on the street... We are always alert to any attempt to convince us, but this happens with advertising, not with a good story! We are always willing to hear an interesting story.
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