Post by account_disabled on Dec 27, 2023 6:48:48 GMT
The online shopping market is growing every year, but browsing through the offers of various stores can be burdensome for the user. Although the Google Shopping system is not technically an online store, it allows customers to browse the offers of various stores in one place - the Google Shopping tab in the Google search engine. What is Google Shopping and how to prepare a product campaign step by step? Check out our guide for store owners who want to launch a product campaign on Google. DO YOU WANT TO BOOST YOUR WEBSITE? Take advantage of individual expert advice Do you want to increase your company's results? Take advantage of the support of our experts and discover the full capabilities of your website. Learn free tips from Visible Range: Positioning Google Ads campaigns UX optimization MAKE AN APPOINTMENT FOR A FREE AUDIT visible 54 What is Google Shopping? Google Shopping (Google Shopping, PLA advertising, Product Listing Ads) is one of the types of advertising in the Google Ads advertising system intended for online stores. It allows you to promote specific products directly in the Google search engine at the very top of the search results list .
If a user clicks on your ad, they will be taken to your WhatsApp Number List website and can complete their order there. From the user's point of view, Google Shopping is a comparison platform for products from various sellers . In the search engine, the user can view the price, features and photos of specific products, and then go to the specific seller's website to complete the purchase. Check how to advertise your store in Google Ads How does Google Shopping work? Google Shopping (shopping advertising) works in a slightly different way than traditional text or image advertising on the search network . A product ad does not specify the keywords on which it should be displayed. The display of an advertisement is determined by the Google algorithm, which processes data collected in the product file sent by the advertiser to the Google Merchant Center. The product file contains detailed product data such as: price, photo, product name and description, functions etc. If the product data included in the Google Merchant Center file is well optimized and matched to the user's query, Google displays the ad.
Example? if you sell Adidas women's running shoes size 36, you optimize the product file well, and the user enters such a phrase in the search engine, your product ad will be displayed in response: Product advertising Google Shopping - why is it worth it? Well-optimized product advertising brings great benefits: Google advertising Shopping means a higher conversion rate - according to research, product ads generate a conversion rate that is 30% higher than the conversion rate for text ads in the search network , a product ad displays more information to the user before clicking on it than a text ad - a user who knows what the product looks like and clicks on the ad will probably be more willing to make a purchase, the product campaign reaches purchase-oriented users, product advertising means better visibility in search results and the only way to get your ad to the top of the results lists, product advertising is the only way for your brand to be displayed in as many as three places in search results.
If a user clicks on your ad, they will be taken to your WhatsApp Number List website and can complete their order there. From the user's point of view, Google Shopping is a comparison platform for products from various sellers . In the search engine, the user can view the price, features and photos of specific products, and then go to the specific seller's website to complete the purchase. Check how to advertise your store in Google Ads How does Google Shopping work? Google Shopping (shopping advertising) works in a slightly different way than traditional text or image advertising on the search network . A product ad does not specify the keywords on which it should be displayed. The display of an advertisement is determined by the Google algorithm, which processes data collected in the product file sent by the advertiser to the Google Merchant Center. The product file contains detailed product data such as: price, photo, product name and description, functions etc. If the product data included in the Google Merchant Center file is well optimized and matched to the user's query, Google displays the ad.
Example? if you sell Adidas women's running shoes size 36, you optimize the product file well, and the user enters such a phrase in the search engine, your product ad will be displayed in response: Product advertising Google Shopping - why is it worth it? Well-optimized product advertising brings great benefits: Google advertising Shopping means a higher conversion rate - according to research, product ads generate a conversion rate that is 30% higher than the conversion rate for text ads in the search network , a product ad displays more information to the user before clicking on it than a text ad - a user who knows what the product looks like and clicks on the ad will probably be more willing to make a purchase, the product campaign reaches purchase-oriented users, product advertising means better visibility in search results and the only way to get your ad to the top of the results lists, product advertising is the only way for your brand to be displayed in as many as three places in search results.